Casio’s F-91W watch

the design favourite of hipsters … and al-Qaida

When I approached Casio’s PR team for some information about their bestselling model, I got a curt email response saying: “Casio is not making any further comment on the F-91W watch at this point in time.” Is this a case of too much negative publicity? Is the fact that Osama Bin Laden himself wears an F-91W bad for the brand’s street cred? Yes and no. Arguably, it is a ringing endorsement of the product’s lethal reliability. Many brands would embrace that cult status.

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